Law firm marketing, done for you

CaseLoad Select fulfills the work directly, without white-label providers.

Done for you

Foundation

A dependable base for local visibility and a clearer first step for prospective clients.

C$497/month

Discuss Foundation

Included each month

One office across Google Business Profile, Bing Places and Apple Business Connect listings
Review requests and monitoring, with response drafts prepared for firm approval
One basic form-based Screen for a single desired matter profile
Staff alerts, a simple pipeline and monthly reporting

ActivationC$997

6-month term waives activation.

Done for you

Growth

Link local presence and intake to one focused Google Search campaign.

C$997/month

Discuss Growth

Everything in Foundation, plus

After-hours Voice AI and SMS follow-up for missed calls and appointments, with a proposed allowance of 100 AI minutes per month; messaging limits agreed in writing
One Google Search campaign for one practice area in one geographic market
One templated landing page built at activation, then reviewed and improved each month; additional pages quoted separately
One on-page SEO pass for one existing page each month, covering selected metadata, headings, internal links or copy refinement; new pages and technical fixes are scoped separately

Google media is paid by the firm separately. Proposed starting media budget: C$1,000 per month, subject to the plan and agreed campaign scope.

ActivationC$1,997

12-month term waives activation.

Done for you

Expansion

Brand positioning, core pages and content working together.

C$1,997/month

Discuss Expansion

Everything in Growth, plus

Initial brand positioning and content strategy
Renovation of three existing core website pages at activation
One substantial lawyer-reviewed content asset each month
Two static Google Business Profile posts each month, with copy and graphic adapted from approved content
One Meta campaign with a separate, agreed media budget
Quarterly strategy priorities

ActivationC$4,997

12-month term waives activation.

Prices are in Canadian dollars, excluding HST. Advertising media is paid separately.

One-time activation. Ongoing service.

Activation is a one-time fee for the setup and initial work described in the agreed scope. The monthly fee covers the recurring work listed for the selected plan. The activation waiver applies only with the commitment shown on that plan.

Media budgets, usage above any agreed allowance, and separately scoped work are additional. Any early-exit terms are documented in the agreement.

Compare what each plan covers.

Review the recurring scope together with the activation work and commitment attached to each option.

Swipe the table to compare every plan.

Monthly services, activation work and commitment by plan
Scope	Foundation	Growth	Expansion
Monthly fee	C$497	C$997	C$1,997
Activation	C$997	C$1,997	C$4,997
Activation includes	Listings, review workflow and Screen setup	Foundation setup, one campaign build and one landing page	Growth setup, positioning, content strategy and three-page renovation
Commitment for activation waiver	6 months	12 months	12 months
Local listings and review workflow	One office	One office	One office
Basic form-based Screen	One matter profile	One matter profile	One matter profile
Voice AI and SMS follow-up	Not included	100 AI minutes proposed monthly; messaging limits agreed	100 AI minutes proposed monthly; messaging limits agreed
Google Search campaign	Not included	One area and one market	One area and one market
Landing page	Not included	One template at activation, improved monthly	One template at activation, improved monthly
Monthly on-page SEO	Not included	One existing page; selected on-page edits	One existing page; selected on-page edits
Initial positioning and content strategy	Not included	Not included	Included at activation
Core website page renovation	Not included	Not included	Three at activation
Lawyer-reviewed content asset	Not included	Not included	One monthly
Static Google Business Profile posts	Not included	Not included	Two monthly
Meta campaign and media budget	Not included	Not included	One campaign; budget separate
Strategy priorities	Not included	Not included	Quarterly

“Not included” means the item is outside that plan’s listed scope. Final inclusions, definitions and limits are recorded in the agreement.

Questions about CaseLoad Select

Clear answers before the conversation.

Is every plan done for us?

Yes. CaseLoad Select handles the setup and monthly work listed in your plan. Your firm provides access and business information, approves legal and client-facing content, and makes all legal and client decisions.

Who does the work?

Adriano personally operates the service and is your direct point of contact. CaseLoad Select fulfills the included services without handing your work to a white-label agency. We use external software and advertising platforms as tools.

What is the difference between activation and the monthly fee?

Activation covers one-time setup and initial deliverables described in the agreed plan. The monthly fee covers the ongoing work listed for that plan. A qualifying commitment waives the activation fee.

Are advertising costs included?

No. The firm pays Google directly for Google Search media. Expansion’s Meta campaign also requires a separate media budget agreed with the firm.

What does the proposed Voice AI allowance mean?

The Growth and Expansion plans propose 100 AI minutes per month. The included usage, overage handling and supported call flows must be defined in the written plan scope before service begins.

Can we add more pages or other work?

Additional landing pages and work outside the plan can be scoped and quoted separately before it is added.

What happens if we end the agreement early?

Any early-exit terms are documented in the agreement. The agreement will set out the applicable commitment and terms for your firm.

Who approves the legal content?

The firm reviews and approves legal and client-facing content before it is published or sent. CaseLoad Select does not make legal decisions for the firm.

Start with a conversation about your firm.

We can review your current setup, clarify the priorities and confirm whether one of these plans fits.

Start a conversation