A marketing firm built exclusively for law practices. It builds and runs one connected marketing system that helps a firm attract and select better-fit clients and matters. The name is the promise: the Screen ranks every inquiry, the lawyer selects, and the firm signs better cases.
Marketing for small Ontario law firms
Sign
Sign
Better
Cases
CaseLoad Select is a marketing firm built for growing law firms that want better cases, not simply more leads.
We act as your marketing department and run the entire marketing operation for you, focused on attracting better-qualified opportunities and building the firm you want.
Where better cases start
Start with the firm you want to build.
You have a vision for your firm: the work you enjoy, the clients you serve best and the reputation you want to earn. Your marketing should help you move towards it.
We start by understanding those ambitions. Then, as your marketing department, we build and run the work that helps suitable clients find you, understand your value and start a conversation.
The cases you want more ofTogether, we define the work that fits your expertise, your capacity and the direction you want to grow.
The reasons clients choose youWe bring your experience and strengths into focus, so prospective clients can see why your firm suits their needs.
The opportunities worth your timeWe focus your marketing on attracting inquiries that fit your practice, with useful context for the first conversation.
The CaseLoad Select method
One complete marketing model, focused on the priorities that matter most to your practice.
ACTS gives the work an order. The services inside each stage work together.
A
Authority
Managed work
- Brand Positioning
- Ideal Client Profile
- Desired Matter Definition
- Messaging and firm narrative
- Visual identity and proof strategy
- Website direction
- Authority-building content direction
C
Capture
Managed work
- Firm website and conversion paths
- SEO and AEO foundations
- Google Business Profile
- Bing Places and Apple Business Connect
- Directory, citation, and NAP consistency
- Journal and long-form content
- LinkedIn firm-page content
- Google Business Profile posts
- CRM database, automated follow-up, review requests, and referral nurture
T
Target
Managed work
- Google Ads and Local Services Ads where appropriate
- Paid-search landing pages
- Campaign structure and ongoing management
- Attribution and performance reporting
S
Screen
Managed work
- CRM and managed intake paths
- Website widget
- Phone voice intake
- SMS follow-up
- Priority bands and lawyer-ready briefs
- Reporting and follow-through
- The Screen
The CaseLoad Select Screen
Know who to call first.
Know who to call first.
Know what can wait.
The Screen organizes every inquiry into a lawyer-ready brief.
Your team sees the situation, the reason for its priority band, commercial context, and the questions to ask next.
SCORING ANALYSISHIGH CONFIDENCE85% COMPLETE
Contact (NAP)
NameAlex MorganCaptured in intake
Phone416 555 0148Captured in intake
Postal codeM5V 2T6Captured in intake
Emailmorgan@test.caCaptured in intake
CaseLoad Select · Lawyer triage
Business Advisory
Business setup with co-founders. Classification inferred from the inquiry and presented for lawyer review.
BAND A · CALL FIRST
REVIEW PRIORITYSame-day
Inquiry receivedBack to queue ←
Decision
Corporate advisory: new business setup with co-founders.
Multiple high-value facts are present in the inquiry. Worth prioritizing for a lawyer callback.
Why Band A
High readiness
Clear next step, shared planning need, and an active business decision.
Value6/10
MODERATELikely business advisory work with defined commercial scope.
Simplicity8/10
HIGHCurrent facts appear straightforward to assess on the first call.
Urgency4/10
MODERATETime sensitivity is signalled. A same-day callback is useful.
Readiness8/10
HIGHThe inquiry contains the context needed to prepare the first call.
Commercial angle & call preparation
Commercial Angle
$3,250-$7,750
Internal scope estimate, not a quote.
Primary likely work
- Shareholder agreement drafting
- Ownership and equity structuring advice
- Corporate structure and incorporation guidance
Call preparation
Open with
Confirm the business setup and each founder's role.
Determine next
Clarify ownership split, timing, and decision authority.
Do not quote until
Entity facts and the anticipated scope are clear.
Client proof · excerpt
“CaseLoad Select helped us present more clearly who we are and the work we want to be known for.”Damaris Regina Guimarães Principal Lawyer, DRG Law Professional Corporation
DRG Law Professional CorporationToronto · active work
AuthorityBrand and website direction
CaptureSearch and content foundation
ScreenManaged intake path
One operator built and runs this work, start to finish.
Led by a Senior Operator
A marketing partner who stays close to the work.
Adriano brings fifteen years of brand strategy, communications planning, digital planning, and CRM architecture to the work. He leads it from strategy through execution, coordinates delivery, interprets the evidence, and identifies what should change next.
About CaseLoad Select
Flexible by design
Start with one service. Build toward a connected system.
A plan that fits
Choose the work your firm needs now. Every engagement has a clear scope, clear ownership and room to expand.
Focus
One service, one clear priority
Build
Add services as needs change
Connect
Bring ACTS together when the work overlaps
Terms
Choose the commitment that fits
Begin with the clearest constraint. Expand when another part of the client journey needs attention.
Start a conversation →
Questions about CaseLoad Select
Clear answers before the conversation.
No. CaseLoad Select is a service, not a tool your firm has to install or operate. The technology runs in the background, managed by the firm that built it.
Law firms that want to grow with intention. Firms that would rather build a caseload of well-matched matters than chase every inquiry that arrives.
Authority, Capture, Target, and Screen. The four pillars of the CaseLoad Select method, running together as one operation.
Choose the work your firm needs now. Every engagement has a clear scope, clear ownership and room to expand.
With a conversation about your practice, your clients, and the matters you want more of. No audit, no pitch deck.
Select better cases that
build the practice you want
Start a conversation about the clients, matters, and priorities that should shape what comes next.
Start a conversation